Parked Domain content development

A good post spotted over at Domain Name News discussing the need to further develop content on parked domain name pages. I couldn’t agree more with this.

Clearly existing parking tools are good and mostly strong, but I agree that it’s time now to develop new ways to populate pages with richer content, focusing on greater growth in the long term. We currently do well with simply PPC listings on most of our pages, but we have a handful of “good” domains that don’t receive much traffic or revenue. However I do beleive given the correct development (not just PPC links) they could over time be good earners for us. We also have a few domains that receive high levels of traffic, but 0 revenue. For these I’m thinking of creating our own pages for these sites (i.e. making mini sites for them) and loading with AdSense, Affiliation tools etc.

We don’t really have time to develop individual sites for all of these domain names, but a tool to allow more than just PPC listings would allow us to grow the site in terms of traffic and focus on growing revenue in the longer term.

I have read this morning about a tool, still in Beta version, called Domain Embarking. It generates content based on keywords you enter, but it is still in Beta version. However, it is a start. I’ll probably try it for a couple of domains.